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The Most Reinsdorf Move Ever: Drafting Bronny James
Mar 28, 2023; Houston, TX, USA; West guard Bronny James (6) with father LeBron James following the McDonald's All American Boy's high school basketball game at Toyota Center. Photo: Mark J. Rebilas/USA TODAY Sports

Chicago Bulls owner Jerry Reinsdorf is notorious for meddling in his teams' day-to-day operations. He's done it with front office/coaching hires and roster construction.

Regarding the latter, his influence has resulted in both the Bulls and White Sox acquiring players who had great careers but were entering their twilight years. Hometown kid Dwyane Wade is a prime example. Such decisions have come in place of targeting more prominent available stars for big money at their peak.

The Bulls are at a crossroads. Continuity isn't working and Reinsdorf's other team, the White Sox, is historically bad with a sharp drop in attendance. Chicago fans are tired of his antics, but the track record indicates such practices will continue.

To combat a downturn in ticket sales, Reinsdorf could elect to call on his cash cow, the Bulls, once again. The Bulls' season is over after another NBA Play-In loss, so focus has shifted to the offseason. With the 2024 NBA Draft approaching, could Reinsdorf elect to stir the publicity pot by pushing the Bulls to select Bronny James, the son of NBA superstar LeBron James?

Bronny + LeBron = Extreme Risk2

It's public knowledge that LeBron has always wanted to play with his son. The four-time MVP has previously stated that he'll go wherever Bronny is drafted. Bronny is finally eligible for the draft, and LeBron is a free agent. The timing may be now.

If the Bulls were to go chasing Bronny, there's a strong chance they could end up with LeBron, Reinsdorf's white whale. The 20-time All-Star is set to turn 40 during the 2024-25 season, but he's coming off an impressive campaign during which he averaged 25.7 points, 7.3 rebounds, and 8.3 assists per game. The Bulls haven't had a player post those kinds of numbers since Michael Jordan was asserting himself as a superstar.

Realistically, LeBron would likely only play one or two more seasons before retiring. But those two years, even with the current roster construction, could very well make the Bulls a playoff team.

A championship isn't guaranteed, however. A 40-year-old LeBron would be immensely prone to a fall-off in production and injury issues. It's extremely rare for even the best NBA players to produce at an elite level as Father Time comes calling.

But more importantly, Bronny doesn't look NBA-ready after averaging 4.8 points, 2.8 rebounds, and 2.1 assists this past season at USC. He also dealt with a heart issue that required critical medical attention.

Bronny will likely endure a very difficult transition to the NBA and need help from his father. One general manager even said "there are probably three rounds’ worth of prospects more talented than Bronny in this class."

In short, any hype surrounding the younger James is by association.

Nowhere Near Worth It

Further clouding the Bulls' future outlook in this potential scenario, LeBron would likely have some say in roster moves, especially regarding veterans. While the Bulls have Alex Caruso in tow and could retain DeMar DeRozan, LeBron would want more help. That could force the Bulls to trade picks and other valuable assets to acquire top-tier NBA veterans, ala Anthony Davis, to pair with LeBron.

Once LeBron retires, it'd leave the Bulls in an all-too-familiar place with minimal to no draft capital. Coby White and Ayo Dosunmu would be gone or nearing the end of their contracts. Most importantly, Bronny would be the Bulls' only hope. If beginning his career alongside his dad doesn't make him a superstar, the move would set the franchise back years.

In theory, drafting Bronny James and landing LeBron would put the Bulls in a championship-or-bust short-term window. But in reality, this sequence of events would just kick the can further down the road for the sake of ticket sales over the next two seasons — a familiar failed practice.

In summary, Jerry Reinsdorf needs to stay out of Bulls' on-court business.

This article first appeared on On Tap Sports Net and was syndicated with permission.

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